Wednesday, August 14, 2013

Social Media Analyst


    Social Media Management
        Networking/engagement with users
        Develop/compose the monthly posts (in collaboration with Social Media Manager)
        Schedule posts through social media management platform such as HootSuite
        Look for brand appropriate news, updates and other material to post as well as social networking & marketing opportunities (e.g. trending news, sporting events, blog articles etc.)

    Social Media Monitoring
        Monitoring social media accounts for user feedback, replies, reactions, mentions, etc.
        Monitoring the online space for keyword use & trends using Google Alerts and other tools
        Monitoring social media trends and making recommendations to management as appropriate

    Reputation Management
        Monitoring online reviews of brands, including on the Better Business Bureau, Yelp, Complaints Board and others
        Responding, when appropriate, to customer reviews and feedback in a customer service oriented way while maintaining the brand voice and upholding company policies
        Documenting reputation management issues and reporting them to the management team
        Replying to customer service escalations, notifying CSR and responding accordingly

Skills Required:

    Interest in marketing, social media, society and can keep abreast of latest news and trends
    A good grasp of social media platforms (Facebook, Twitter, Google+, YouTube and other) and understanding of content strategy
    Some SEO understanding or willingness to learn
    Must have very high quality American English writing skills
    Ability to understand different brands (10+) learn best practices, etiquette, and “language” of different social media channels
    Strong computer literacy and ability to learn different software platforms and CRM systems – HootSuite, Volusion etc.
    Customer service oriented
    Creative thinker
    Good organizations skills,  attention to detail
    Trustworthiness and respect for confidential information
    Willingness to work outside of business hours, and adopt a flexible work schedule
    Reliable internet connection

Location:  Home-based in the Philippines, ideally the Metro Manila area or easy driving distance to Metro Manila for team outings.

Status: Full-time.

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